How to Create an EFFECTIVE Social Media Strategy for 2022
By Daphine Moore
A social media strategy is basically a master plan of what you plan to do on social media platforms, to achieve the goals that you want to get out of it. Rather its building awareness or creating revenue streams, you are creating social media goals and developing steps to achieve them. Continue to read as I give you easy to follow steps on how to create an effective social media strategy (or plan) for 2022.
- Pay Attention to Your Habits
The first thing you want to do (that is often skipped or acknowledged) is pay attention to your human behavior as you are engaging on social media. What made you laugh? What made you share? What made you engage? Then use that information to apply those strategies into your own social media plan and creative content.
- Determine Your Social Media Marketing SMART Goals
Understand what end goals you have for your social media and how does that goal impact the type of content you will create. For example, if your main goal is to raise awareness for your business, you would focus on content that showcases behind the scenes footage, before and after shots, and even customers testimonials.
Outlining your social media goals is key to help you see the destination your social media plan is headed. Use the SMART goal method to determine effective goals. Keep in mind, you can have more than one goal that you want to achieve at the same time or goals that are set for each quarter; you don’t have to pick one.
- Choose Your Main Social Media Platforms
It’s tempting to want to curate a presence on every social media platform, but the question is; are you working harder or smarter? It will be far more effective if you can narrow down your platforms to where your target audience actually spends time.
Audit your current platforms to help make this decision. Look to see what has/hasn’t worked, what kind of content was posted (video, an image, stories), what time of the day received the most engagement, etc. Really dig deep to understand the habits and tell-tell signs of your followers. Based on the audit, you should be able to determine where the bulk of your audience lives. This can be one or multiple platforms. YOU DO NOT HAVE TO BE ON ALL PLATFORMS.
- Develop a social media campaign
Now here comes the fun part. This is where you can tap into your creative side by brainstorming unique social media campaign ideas. On this step, you will seriously consider your brand, including tone, imagery, and so on.
Out of all the great ideas you come up with, pick one to execute. Again, we are looking to be effective, not burned out. With a clear message and call to action, make sure your image is just as eye-catching. Don’t be afraid to look at your competitors’ social media accounts to see what’s working for them.
Remember, at the end of the day, your campaign message should always bring you back to your main goal and support your call-to-action. If the campaign doesn’t support your SMART goals, keep brainstorming.
Create a social media content calendar to map out your strategy for the next few months. Based on the research you did in step 1-3 you should have a clear idea of when to post and the type of content.
- Try It, Track It, Tweak It
Social media is forever changing, which means so will your strategy. Consider conducting monthly or quarterly reviews to track your social media campaign and a temperature check confirming the overall business goals are still in play.
Keep in mind that it takes time for greatness. Slow down and really give your campaign time to work. Based on your insights reports, make note of what is/isn’t working, make necessary tweaks and relaunch.
Building a social media marketing plan from scratch can feel intimidating. But as long as you keep in mind that social media is made to be “social”, keep your business brand/goals top of mind, and more importantly HAVE FUN while doing so, then you’ll be just fine!
Are you struggling with keeping up with the consistent changes on social media? Are you struggling with being consistent with your posting? Connect with us for a FREE Consultation. Take “being social” off your to-do list. Level up and outsource!
For more information about our services email us at info@mooremarketinglv.com or visit our website at www.mooremarketinglv.com.
Daphine Moore, President
Moore Marketing Agency
(832) 964-8624
Website: www.mooremarketinglv.com
Email: info@mooremarketinglv.com
